For the Wemhöner Collection, I developed a cohesive visual identity and digital presence connecting three distinct locations: the collection, its viewing depot in Herford, and Hasenheide 13, a new space for art and culture in Berlin-Kreuzberg.

The website brings these locations together under a shared visual and conceptual framework while highlighting the individual character of each. My work included the visual identity, web design, and the development of a clear digital structure that communicates the collection’s different spaces as part of a unified whole.

Alongside this, I developed the social media strategy and design to document the emergence of Hasenheide 13, establish the collection’s presence within Berlin’s cultural scene, and expand its visibility beyond the city.